the math on cost + time + Etsy fees + your soul. do not skip the last one.
Most Etsy sellers underprice by 40%. Here's the formula that keeps you profitable.
The real formula
- Material cost × 2 (covers waste + reorder)
- + Labor (your hourly rate × time spent)
- + Etsy fees (~10% of listing price)
- + Ad budget (~15% if you run Etsy Ads)
- × 1.4 profit margin
The soul tax
If pricing your work at its real value makes you cringe, you're a maker with impostor syndrome, not a business. Charge the number. The right buyers will pay it.
“You can't discount your way to a full-time income.”
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